100 reasons why I’ll NEVER use artificial flavours, colours or preservatives in Mhudge, Market Harborough Fudge
only 5 reasons really
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only 5 reasons really 〰️
Here, instead of a hundred reasons, are five sound ones, as to why you won’t find artificial flavours, colours or preservatives in our fudge.
“If it ain’t broke”
Additives of any kind, flavours, colours, preservatives, e-numbers or such like, are all bumph (imo) that can change the natural profile of a product. For me, the flavour and texture of Mhudge is just what I want it to be. Mhudge gets the most amazing reviews, compliments on the creaminess, the richness, the texture being just right, why would I want to add anything artificial to that?
Keeping it real (natural)
I enjoy food, real food. If food is blue, I want to know why, is it a natural colour for that product? (I’m looking at you bubblegum & raspberry!) With Mhudge, I like the fudge to look indulgent, rich, and in my opinion, adding colours would detract from that.
Fresh is best
Personally, I find it unnerving when a packet of biscuits might have a best before date that’s over a year away. Fresh fruit, fresh dairy, cakes, bread and biscuits straight from the oven, all taste incredible FRESH. For me, it’s the same with fudge, the fresher the better.
I’m fussy
I’m not actually a picky eater, but this is something I’m super fussy about. Every so often I’ll get asked to make a flavour of fudge that can’t be made au naturale, and those are not for me. Banana? I could add banana dried banana chips, but any flavouring would taste synthetic to me and that is not my brand. I’m inspired by seasonal produce, natural flavours, sometimes I’ll add chocolate or biscuits but everything else is all hand created by me, for you.
Family first
When I started making fudge, the very very beginnings of Mhudge Fudge, it was following a family recipe, and it still is. I value that connection to family and the history of that recipe. Mhudge, Market Harborough Fudge, honours that.